The seriousness and creativity of logo designing as a profession are often tarnished by some lazy and insincere logo designers who take resort to clip-arts and stock-designs, to meet their designing targets. The tendency and inclination to use clip-arts or ready-made stocked up designs to formulate a company logo is a practice which most of the genuine and professional logo designers would not prefer or favor. Although, apparently the act of copying a company logo from an already existing imagery or illustration may sound pretty easy, least time-consuming and purposeful, the copied logo version are far away from being unique, creative or innovative.

Leave alone doing justice to the trust and responsibility that a client has bestowed upon the logo design company, using these clip-arts and stock arts can be a good reason to mar and taint the company’s online brand image amongst the target customers as similar images are being used by several online company profiles. Using these ready-made, cheap and cliched logo designs would make your company loose out credibility, professionalism and reputation. On the other hand, using a clip-art or stock design in order to design a company’s logo would confuse the target customers who would see the logo of this company resembling so many other company-logos, and this will wear your company off its originality, uniqueness, reliability and progress.

These clip arts and least expensive stock arts used for logos are often found at different platforms like online flyers, brochures, banners, advertisements, blogs, classifieds and corporate websites etc as the same design or logo concept is used by different other clients and companies online. Designers using clip-arts or stock images not only deteriorate the essence of their skills and art but also degrade the brand of the company who would eventually fail to hold any genuineness, efficiency or identity of its own. Firms providing logo design services should be wary about this fact that a logo is one of the most significant elements of a brand and hence should be characterized as having certain qualities, in which, uniqueness or originality plays a vital role in defining the effectiveness and success of the logo.

Keeping in mind the above drawbacks of clip art based logos, our logo designers avoid using them while making logo.

Tweet

Logo Designing is what our logo designers love to do here! Just while we were having a discussion about the logo art, we got into discussing about the art of logo designing, which is a deviation from what we had started to talk about. We, finally, got in talking about artistic logos of different events, one of which was the logo of FIFA World Cup 2010. The FIFA World Cup 2010 Logo is one of the biggest example of how successful logo designers links their designing sense to the the culture of the country an organization or an event belongs to. It is immensely important that the logo of an organization should relate to the culture of the land where the organization is situated.

FIFA World Cup 2010 happened in Africa, where people have great passion for this sport. Africans are known for their open mindedness. They are friendly and nice folks and inspired for the slogan of the event “Ke Nako,” means Celebrate Africa’s Humanity. The colors used in the logo are related to the those of their flag. The image of a man kicking the ball had been inspired from Khoi-San paintings, which happens to be one of the most important component of the history of Africa.

Tweet

It takes more than creativity, originality and experience to design a great logo that strikes every onlooker with an attractive appeal and a strong message. A great logo creates a successful interface with the company at the very first glance and hence it is must to design one with a lot of care and ability. A mismatched and complicated design would end up disconnecting the target market about the company or the industry it belongs to and would ultimately ruin the brand identity.

A provider of logo design services should remember that a logo is required to answer 3 basic questions, which would justify its design, message and efficiency. The first question to answer is ‘why the company would need a logo’? First and foremost, it is important to analyze the reason behind creating a logo for a company. The company owner would basically decide why it is required. Whether it is to facilitate the branding process or is it just for the heck of attaching a symbol for the company.

The reason would then decide the second question, that is, ‘what is the purpose of the logo design’? It is significant to decide about the set of purposes that the logo is expected to meet. Is your logo aiming at conveying the core belief of the company, or its product or service? Is it trying to represent the ideal or principle of the company? Or is it building a rapport with the customers by connecting with their emotions? The best logo design is considered to achieve all these purposes.

The third and last question to answer is ‘Who is your target market’? Keeping the target market in your head before designing the final company logo is of utmost importance, as it directs the designer to create a relevant logo with apt patterns, graphics, texts and colors which will be easier for the target market to comprehend and memorize. The logo of a company producing leather belts will aim to connect with the attitude of young dynamic men and women, whereas a logo for a company producing baby products will aim at winning the faith of mothers with children. Hence, a company logo is required to relate with the target market and their tastes, lifestyle, thought-process and sentiments.

Tweet

Let’s Welcome the New Year with a Festive Bash!

‘The Logo Designs’ wishes you all a Rocking Year ahead! As 2012 is here, I am sure you have certain resolutions in mind! Whatever the resolutions may be, make sure to keep them positively creative! So guys, enjoy the celebrations and the new seasons that are surely going to bring in new hopes, success and lot of business profits Eat, drink and party to the fullest. Live Life King Size!

Tweet