Logo Designing is what our logo designers love to do here! Just while we were having a discussion about the logo art, we got into discussing about the art of logo designing, which is a deviation from what we had started to talk about. We, finally, got in talking about artistic logos of different events, one of which was the logo of FIFA World Cup 2010. The FIFA World Cup 2010 Logo is one of the biggest example of how successful logo designers links their designing sense to the the culture of the country an organization or an event belongs to. It is immensely important that the logo of an organization should relate to the culture of the land where the organization is situated.

FIFA World Cup 2010 happened in Africa, where people have great passion for this sport. Africans are known for their open mindedness. They are friendly and nice folks and inspired for the slogan of the event “Ke Nako,” means Celebrate Africa’s Humanity. The colors used in the logo are related to the those of their flag. The image of a man kicking the ball had been inspired from Khoi-San paintings, which happens to be one of the most important component of the history of Africa.

Tweet

One of the most talked about logos in the world so far is that of BMW – one of the world’s leading manufacturers of automobiles and motorcycles since 1916. Probably, their logo is one of the most controversial issues of the company, because there are several schools of thoughts and interpretations of the cone-shaped white and blue fields in the middle of the thick exterior ring in black, externally lined by a sleek silver ring. The letters “B”, “M” and “W” are inscribed in a sans serif font in the top half of the black ring, making the logo immensely elegant and talk about the company. BMW’s logo is probably one of the simplest non-wordmark logos. According to Executive Board Member of BMW AG, Dr. Florian Triebel, “there are two traditions concerning the significance of the BMW logo and trademark, offering two different interpretations of its sky blue and white fields. One interpretation points to a rotating propeller. The other relates the BMW logo to Bavaria as the place where the products are manufactured”.

The prevalent controversy
While one group believe that the ‘sky blue and white box’ of BMW logo is related to the high speed spinning silver propeller shinning against the clear blue sky that one of the BMW automobile engineers had noticed and admired while working. While putting further explanation, the history of BMW logo spanned further back to World War I, when the Bavarian Luftwaffe flew a few war planes painted in white and blue, which also represents the history of BMW as a manufacturer of military aircraft engine during the World War I. Hence, according to many others the blue and white cones represented that origin of BMW as an aero-engine manufacturer during the war time.

Another interpretation for the white and blue fields of the BMW logo is that the cones symbolize the Bavarian flag. When the company’s logo was first created, in the year 1917 (a year after the company was founded), it was illegal to use national symbols and marks of national sovereignty in a company’s trademark of logo. the BMW managers finally decided to incorporate the blue and white checks (that existed in the Bavarian Flag) in a wrong pattern in the center of the BMW logo. This was probably made to represent the relationship of the company with the country.

BMW logo has become one of the world’s best and simplest logo that nicely represents its company and the country at the same time and moved ahead a long way to establish a strong corporate brand.

Tweet

The term ‘Visual Vocabulary’ may sound unfamiliar to many of you and some may even relate it to having a strong collection of visual ideas. Well, it would not be completely incorrect to think about the word in that sense. Having a set of logo designers enriched with high-quality visual vocabulary is what every logo design company would love to employ; let’s know why!

Your visual vocabulary consists of all those cues, ideas, inclinations, concepts, designing elements, sense of graphics, colors, contrast, white-space, fonts and all matters and platforms, which you use and re-use, to express your visual creativity. Confused? Perhaps, as when it comes to dealing with various aspects of designs and creativity, not all can be served to you in a platter and sometimes, it’s intriguing to read on and dig into the topic. In simplest sentence, your visual vocabulary is the collection and amalgamation of all those ingredients that allow you to communicate your ideas, in a clear and effective visual language. This can be a company logo, a graphical design in the form of illustration, cartoon, story-board etc, a website, an application, an icon or various other marketing collateral.

A person having a strong visual vocabulary would never fail to understand the emotion and effects of colors and their relevant messages and influence, in order to meet the designing purposes efficiently. Adept visual vocabulary is the foremost virtue which defines the quality of logo design services. Logo designers or any visual designers, in that matter, should exhibit effective visual vocabulary which would reflect in their understanding and knowledge of color application, usage and implementation of contrast, comprehension of white-space and texture, expanse of imagination, and clarity of visual expression.

Whether you design a personal tattoo or you design marketing collateral for your clients for various branding requisites, it is most important to enrich your visual vocabulary, through natural (observation, design-analysis, research, studies and brainstorming) and acquired means (books, tutorials, courses, resources). In some cases, like ours, you can adopt the same through your expertise, experience and intellect in the related field.

Tweet

When it comes to discussing about logo designs and their effectiveness and success in building and enhancing the brand value of a company, you would find endless viewpoints and arguments. This post precisely talks about the relevance of having a simple or complex logo, depending upon the purpose and other aspects of the logo and the brand in question. If you take a look at all the most-famous logos of the world including Nike, Adidas, Apple, Microsoft, Dell, HP etc, you would be appealed by their simplicity and directness and how they have earned a fair share of memorability and ready identity.

The beauty of simplicity lies in its perceptibility and easy and fast recognition. A simple logo gets indexed in our spontaneously and we hardly have difficulty in identifying the brand it denotes. On the other hand, take notice of some well-known logos like that of Starbucks, Heineken, Fuddruckers, Philadelphia Eagles, World Series and so on. Undoubtedly, the logo design concepts of these brands mentioned here would appear to be complex and would need attention to details, but then, the beauty of these logos lies in their bold message and visual impact and these designs at the same time, draws attention of the onlookers, who would try to explore the intricacies of the graphics.

We have always heard that a good and effective logo reflects what the company, its industry, products or services are about and what message they are putting across to the target market. It is also a known fact that a successful logo, whether simple or complex, would be able to possess certain aspects like originality, effectiveness, distinction and etc, to be considered as successful, which nevertheless holds true. However, there is yet another unconventional factor which determines the success of a logo, which goes beyond its being simple or complex.

A logo should be designed in a way, which would raise curiosity on the onlookers’ minds, about the brand and the company, which would compel them to experience its products or services. The neat, persuasive and professional looking logo should appear credible enough to build a feeling of trust for the company and its core beliefs.

Tweet

Designing a successful company logo is not a child’s play and neither are the designers  expected to consider it trivial. When it comes to creating a great logo, the designer should keep the four aspects in mind, namely, effectiveness, relevance, consistency and distinctiveness. A logo which is in sync with all these four elements is bound to meet the real purpose of its creation. A logo is the face of your business, the symbolic identity of your company which is used to build a link between the brand and its admirers.

Effectiveness of a logo design determines its adaptability and perfection to fit everywhere including various platforms of visual media like print and TV advertisements, hoardings, banners, leaflets, vehicles, envelops, business cards, letterheads and so on. And effective logo looks presentable in color, as well in black & white. Thus, by effectiveness of a logo, I mean that a logo should have equal successful effect on onlookers’ minds, wherever it would be displayed.

By relevance, it is meant that the logo of a company should be designed keeping in mind the nature, character and core belief of the industry or company as well as the attitude and aspirations of the target market.

When it comes to consistency, a logo should remain uniform in all the medias and platforms, where it is exhibited. A consistent logo has a persistent effect and signifies that the design, patterns, fonts, colors, shape, graphics and texts should remain same throughout, in every places it would be used. This helps the logo to attain memorability and brand identity.

A logo should possess distinctiveness in order to appear unique with original designing ideas. A distinct logo allows the company image to stand apart in the crowd.

A successful logo design company follows these four pillars while creating a logo. The motive is to sketch out the company’s image through its logo. Doing this would lead the logo to fulfill all the branding purposes.

Tweet