Logo Designing is what our logo designers love to do here! Just while we were having a discussion about the logo art, we got into discussing about the art of logo designing, which is a deviation from what we had started to talk about. We, finally, got in talking about artistic logos of different events, one of which was the logo of FIFA World Cup 2010. The FIFA World Cup 2010 Logo is one of the biggest example of how successful logo designers links their designing sense to the the culture of the country an organization or an event belongs to. It is immensely important that the logo of an organization should relate to the culture of the land where the organization is situated.
FIFA World Cup 2010 happened in Africa, where people have great passion for this sport. Africans are known for their open mindedness. They are friendly and nice folks and inspired for the slogan of the event “Ke Nako,” means Celebrate Africa’s Humanity. The colors used in the logo are related to the those of their flag. The image of a man kicking the ball had been inspired from Khoi-San paintings, which happens to be one of the most important component of the history of Africa.
When it comes to discussing about logo designs and their effectiveness and success in building and enhancing the brand value of a company, you would find endless viewpoints and arguments. This post precisely talks about the relevance of having a simple or complex logo, depending upon the purpose and other aspects of the logo and the brand in question. If you take a look at all the most-famous logos of the world including Nike, Adidas, Apple, Microsoft, Dell, HP etc, you would be appealed by their simplicity and directness and how they have earned a fair share of memorability and ready identity.
The beauty of simplicity lies in its perceptibility and easy and fast recognition. A simple logo gets indexed in our spontaneously and we hardly have difficulty in identifying the brand it denotes. On the other hand, take notice of some well-known logos like that of Starbucks, Heineken, Fuddruckers, Philadelphia Eagles, World Series and so on. Undoubtedly, the logo design concepts of these brands mentioned here would appear to be complex and would need attention to details, but then, the beauty of these logos lies in their bold message and visual impact and these designs at the same time, draws attention of the onlookers, who would try to explore the intricacies of the graphics.
We have always heard that a good and effective logo reflects what the company, its industry, products or services are about and what message they are putting across to the target market. It is also a known fact that a successful logo, whether simple or complex, would be able to possess certain aspects like originality, effectiveness, distinction and etc, to be considered as successful, which nevertheless holds true. However, there is yet another unconventional factor which determines the success of a logo, which goes beyond its being simple or complex.
A logo should be designed in a way, which would raise curiosity on the onlookers’ minds, about the brand and the company, which would compel them to experience its products or services. The neat, persuasive and professional looking logo should appear credible enough to build a feeling of trust for the company and its core beliefs.
Designing a successful company logo is not a child’s play and neither are the designers expected to consider it trivial. When it comes to creating a great logo, the designer should keep the four aspects in mind, namely, effectiveness, relevance, consistency and distinctiveness. A logo which is in sync with all these four elements is bound to meet the real purpose of its creation. A logo is the face of your business, the symbolic identity of your company which is used to build a link between the brand and its admirers.
Effectiveness of a logo design determines its adaptability and perfection to fit everywhere including various platforms of visual media like print and TV advertisements, hoardings, banners, leaflets, vehicles, envelops, business cards, letterheads and so on. And effective logo looks presentable in color, as well in black & white. Thus, by effectiveness of a logo, I mean that a logo should have equal successful effect on onlookers’ minds, wherever it would be displayed.
By relevance, it is meant that the logo of a company should be designed keeping in mind the nature, character and core belief of the industry or company as well as the attitude and aspirations of the target market.
When it comes to consistency, a logo should remain uniform in all the medias and platforms, where it is exhibited. A consistent logo has a persistent effect and signifies that the design, patterns, fonts, colors, shape, graphics and texts should remain same throughout, in every places it would be used. This helps the logo to attain memorability and brand identity.
A logo should possess distinctiveness in order to appear unique with original designing ideas. A distinct logo allows the company image to stand apart in the crowd.
A successful logo design company follows these four pillars while creating a logo. The motive is to sketch out the company’s image through its logo. Doing this would lead the logo to fulfill all the branding purposes.
Waves of Logo Design companies have been cropping up all over the world, but not all of them are employing perfect logo designers. While making a brief RnD on list of most honored graphic designers, I just came across a piece of information about the planet’s most renowned graphic designers who have carved a niche as logo guys.
Otl Aicher, who was also called Otto Aicher (May 13, 1922 – September 1, 1991) had been a German graphic designers who is still known for his revolutionary Logo works in the 20th century. He was a lead designer for the 1972 Munich Olympics, and is also remembered for his thoughtful creation of a unique set of pictograms for the stick figures that are used in public signs.
Saul Bass (May 8, 1920-April 25, 1996) was an Academy Award-winning filmmaker and a renowned graphic designer, who is still remembered for his innovative and insightful design on animated motion picture title sequences. Interesting this is considered as the best such work ever seen. Some of the best known designing works of Bass include Bell Telephone logo (1969), AT&T globe (1983), Continental Airlines (1968), Dixie (1969) and United Way (1972).
Robert Brownjohn (August 8, 1925 – August 1, 1970) was another highly renowned graphic designer who is known for his unique qualities of blending formal graphic designing ideas with the pop culture of the sixties. Brownjohn was the one who contributed to the fullest in redefining the graphic designing ideas, taking it way ahead of the formal concepts to perfectly conceptual designs.
Ivan Chermayeff, yet another graphic design whiz, who was born in London, England, in the year1932, is the son of the Chechen architect named serge Ivan Chermayeff. During his studies at Yale, Chermayeff met another designer called Tom Geismar. Together they discovered their shared passion for typography.
In 1957, Chermayeff and Geismar met Robert Brownjohn. The three of them then founded the design company called BCG, which was famous for its sincere yet informal work atmosphere. The company had designed several book covers, album covers, corporate identities and so on and also exhibited their designing skills at the 1959 Brussels World Fair. In 1959, Brownjohn left the company, but Geismar and Chermayeff continued with their successful designs of abstract corporate symbols. Their company designed corporate identities for Manhattan Bank NBC and other prolific clients.
Tom Geismar is a name who has contributed a lot in the logo world. He created some of the exemplary logos for some of the high profile companies such as Xerox, Mobil, Viacom and Time Warner. Tom Geismar met Ivan Chermayeff during 1950s, when they were students at Yale and were pursuing research work on typeface designs. In the year 1957 both Ivan and Tom hooked up with Robert Brownjohn and started off with a partnership business. Around 1959 Brownjohn left the partnership and finally Chermayeff & Geismar Inc. created hundreds exemplary creations.
Specialists at our logo design company always have just found a clip that exhibits the incredible creations of Chermayeff & Geismar Inc.
