New Year is the time to cherish old bonds and welcome a new dawn of hope, happiness and prosperity. We always shared camaraderie with our readers and wishing it remains just the same. We also take in 2013 resolution to make our readers even more happy with valuable blog posts.

Here’s wishing that your New Year rewards you with all that you wish. Happy 2013 to all of you!

Tweet

As the world sings praises to the Lord and is filled with cheer, we feel blessed to wish our loyal blog readers a Merry Christmas Day and a wonderful season sparkling with the best gifts of life.

Tweet

A logo speaks volumes about a brand identity. It is the brand image of an organization, which helps a brand to consolidate its foothold in the business domain. In logo designing, mistakes that occur often knowingly or unknowingly can make or mar a brand image. Checking out the key points that should be avoided at all cost:

• The business owners should not rely on the amateur designers, no matter how cheap they offer their services. They lack expertise, experience and the professional touch which a business sign needs

• Trends are best ignored by the ace designers as playing up with what’s in and what’s out is not safe for a brand identity and image

• Using vector graphics is preferable as it assures visual consistency in varying sizes. Raster graphics, consisting of pixels cause disruptions during reproduction.

• Paying heed to the inputs of the clients is essential as the designers are drafting the business sign for a client, not for themselves

• A logo should be simple and unique but not bordering on generic. Overtly complex logo designs should be avoided as people love to ponder, but not too much, for deciphering a business sign

Tweet

Mattel’s ‘Barbie’ – the fashion doll, which is everyone’s favorite. Have you taken a close look at the Barbie logo? Yes, it is perhaps the most simple and beautiful example of handwritten logo. Disney is another in the league of handwritten logos that has captured the fancy of kids and adults alike. The cursive stylization of these two logos are so very impressive and eye-catching!

Lends a Personal Touch
Handwritten logos are so very creative! These text based logos are dubbed as signature logos. Many corporate houses prefer handwritten logos because company name can be best reflected , thereby establishing a personal connect with the clients and customers.

They are original and has no match elsewhere because it springs out from the creative and emotional thought process of a graphic designer. Simplicity lies in their comprehensibility – the straightforward approach has made this particular logo design a class in itself. It is here to stay as amazing and inspiring logo trend!

Tweet

The search engine that comes to your mind instantaneously is Google and it is definitely ruling cyberspace. Did you notice how the Chinese search engine, Goojjee, made some lame efforts and almost copied Google’s logo. It is just a minor tweaking of the name as well as the logo of this search engine giant, which caused a furor and raged Google! The ‘jje’ syllable of Goojjee sounds similar to sister, which is a Mandarin word. On the other hand, the last three letters of Google when pronounced rings a similar tone and meaning like old brother. Did the Chinese search engine aim to cement a brother-sister bond?It did not go down well with Google!

Check out the Striking Resemblance here:

Tweet